​​​Navigating Global Challenges​

​​The brewing industry is a dynamic and ever-evolving landscape faced with various complex issues, such as sustainability, supply chain resilience, market trends, and regulatory shifts. WBC 2024 aims to provide a compass for the brewing community to chart its course through the challenges that brewers and brewing professionals encounter on a global scale.

Program

We're excited to welcome you back face-to-face for the first time since 2016! Join the American Society of Brewing Chemists, Master Brewers Association of the Americas, Brewery Convention of Japan, European Brewery Convention, and the Institute of Brewing and Distilling for 4 days of hands-on workshops, engaging scientific and technical sessions, interactive panel discussions, and memorable networking with fellow peers and experts from over 25​ countries around the world. Don't miss this collaborative event happens only every four years!​​​​

​Meet the Opening Keynote

Join us as we welcome Professor Katherine Smart, Global Technical Director at Diageo, as our esteemed Opening Keynote speaker! With her extensive expertise in brewing science and innovation, Professor Smart is set to inspire and enlighten attendees from around the globe. Officially kick off your WBC 2024 experience with insights that will shape the future of brewing.​

​Learn More​