​​​​Explore the WBC 2024 ​Program​​

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​Navigating Global Challenges

Join us at World Brewing Congress 2024 as we delve into the dynamic landscape of brewing and tackle the key challenges shaping the industry. Get ready to chart the course for the future of brewing together! ​​​​



Raw Materials​

Availability and Quality 

Ensuring a steady supply of high-quality raw materials is essential for brewers worldwide. From grappling with surplus and shortage issues to navigating price increases exacerbated by factors like climate change, this challenge is multifaceted. Attend sessions that delve into strategies for sourcing sustainable ingredients, mitigating supply chain disruptions, and adapting to changing quality standards.


 

Technology Advancements​

AI's Impact on Brewing​​

As technology continues to revolutionize the brewing industry, understanding AI's implications is crucial. Examine how AI is reshaping brewing practices from recipe creation to supply chain logistics and consumer sensory descriptions. Learn how to leverage AI for product innovation, enhancing quality control processes, and harnessing data analytics for market insights. ​​




​New Product Innovation

​Exceeding Consumer Demands

Meeting the evolving demands of consumers in a competitive market requires constant innovation. Address trends such as developing NALAB, tackling de​clining demand for traditional beer styles, and incorporating alternative ingredients like THC/CBD. Explore market research methodologies, product development strategies, and regulatory considerations for novel ingredients.



Regulatory

Global Market Solutions​​

Navigating regulatory frameworks across different markets presents significant challenges for brewers. Increase your understanding of TTB guidance and requirements in the US, explore new sources of spices for flavoring, and address regulatory disparities between countries. Gain insights into compliance strategies, regulatory harmonization efforts, and emerging trends in global market regulations.





Resilient Workforce

Recruiting and Retaining Quality Employees

​Building a resilient workforce is essential for sustaining growth and innovation in the brewing industry. Focus on improving soft skills such as communication and leadership, advancing DEI initiatives, and strategies for attracting and retaining top talent. Participate in interactive panel discussions and skill-building sessions to enhance workforce resilience and adaptability.



​​Sustainable Practices

Securing the Future of Brewing​

Sustainable practices are paramount for ensuring the long-term viability of the brewing industry. Explore initiatives such as reducing carbon footprint, sourcing local and organic ingredients, and addressing water impacts and supply chain sustainability. Engage in discussions on best practices, case studies, and strategies for integrating sustainability into brewery operations. ​


Disclaimer: Information on this website, including program details and content, may change. We aim for accuracy, but unforeseen circumstances may require adjustments. Please verify details closer to the congress date.



Tentative Schedule

Tentative to change. All times in Central Timezone​


Saturday, August 17
Sunday, August 18
Monday, August 19
Tuesday, August 20

  • Registration opens
  • Exhibitor move-in
  • Field trips
  • Pre-meeting workshops
  • Hospitality suite
  • Opening Reception​

  • Opening General Session
  • Scientific and Technical Sessions
  • Beer Tasting Lunch 
    (additional ticket required)
  • Exhibit hall open
  • Posters
  • Hospitality suite
  • Scientific and Technical Sessions
  • Exhibit hall open
  • Posters
  • Hospitality suite


  • Scientific and Technical Sessions
  • Exhibit hall open
  • Posters
  • Keynote General Session
  • Hospitality suite
  • Closing Party (7:00–10:00 p.m.​)

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WBC is hosted by the American Society of Brewing Chemists and Master Brewers Association of the Americas, with active participation by Brewery Convention of Japan, European Brewery Convention, and Institute of Brewing and Distilling