​​​​​World Brewing Congress 2024

August 17-20 | Minneapolis, Minnesota, U.S.A.​

​​​Navigating Global Challenges​

​​The brewing industry is a dynamic and ever-evolving landscape faced with various complex issues, such as sustainability, supply chain resilience, market trends, and regulatory shifts. WBC 2024 aims to provide a compass for the brewing community to chart its course through the challenges that brewers and brewing professionals encounter on a global scale.

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​​Why Attend World Brewing Congress 2024?​​​

Superior Programming

Gain brewing innovations with the latest scientific advancements and emerging technologies

Invaluable Connections

Exchange ideas and solve challenges with brewing enthusiasts, experts, and exhibitors from around the world​

Distinguished Speakers​

Learn from expert-led sessions, case studies, and real-world examples shaping the future of brewing

Save When You Stay—Book Your Hotel Today!

Save $100 on your congress registration when you select to stay at the Hilton Minneapolis, the official hotel for WBC 2024. Register and book your lodging by July 1 to secure your savings. We'll see you in August in Minneapolis.


We're excited to welcome you back face-to-face for the first time since 2016! Join the American Society of Brewing ChemistsMaster Brewers Association of the AmericasBrewery Convention of JapanEuropean Brewery Convention, and the Institute of Brewing and Distilling for 3​ days of hands-on workshops, engaging scientific and technical sessions, interactive panel discussions, and memorable networking with fellow peers and experts from over 25​ countries around the world. Don't miss this collaborative event happens only every four years!​​​​

​Meet the Opening Keynote

Join us as we welcome Professor Katherine Smart, Global Technical Director at Diageo, as our esteemed Opening Keynote speaker! With her extensive expertise in brewing science and innovation, Professor Smart is set to inspire and enlighten attendees from around the globe. Officially kick off your WBC 2024 experience with insights that will shape the future of brewing.​

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​​Interested in Becoming a Sponsor or Exhibitor?

​Contact Brianna Plank, VP Business & Strategic Development, to discuss the available opportunities that suit your needs​​ and budget.

Sponsorship Opportunities Exhibit​ Opportu​nities​​

A Big Thanks to Our Sponsors!

Fermentis Logo  
Lallemand Brewing Logo  
Pentair Logo  
Hopsteiner Logo  
Ecolab Logo  
Yakima Chief Hops Logo  

WBC is hosted by the American Society of Brewing Chemists and Master Brewers Association of the Americas, with active participation by Brewery Convention of Japan, European Brewery Convention, and Institute of Brewing and Distilling