​​​​​World Brewing Congress 2024

August 17-20 | Minneapolis, Minnesota, U.S.A.​

​​​Navigating Global Challenges​

​​The brewing industry is a dynamic and ever-evolving landscape faced with various complex issues, such as sustainability, supply chain resilience, market trends, and regulatory shifts. WBC 2024 aims to provide a compass for the brewing community to chart its course through the challenges that brewers and brewing professionals encounter on a global scale.

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​​Why Attend World Brewing Congress 2024?​​​

Superior Programming

Gain brewing innovations with the latest scientific advancements and emerging technologies

Invaluable Connections

Exchange ideas and solve challenges with brewing enthusiasts, experts, and exhibitors from around the world​

Distinguished Speakers​

Learn from expert-led sessions, case studies, and real-world examples shaping the future of brewing

Save When You Stay—Book Your Hotel Today!

Save $100 on your congress registration when you select to stay at the Hilton Minneapolis, the official hotel for WBC 2024. Book your lodging by July 26 to secure your savings. We'll see you August 17-20 in Minneapolis, Minnesota.

Programming Highlight

​Technology Advancements: AI's Impact on Brewing​​

Explore the cutting-edge impact of AI on the brewing industry at WBC 2024. Discover how to leverage AI for product innovation, quality control, and data-driven market insights. 

Join us for sessions on industry advancements and practical case studies on brewery integration and automation.​

Explore Sessions

​Meet the Speaker

We are excited to welcome Jonas Borrit, Vice President at NIRAS, as a Taproom Talk panelist. He brings his knowledge of the international beer and beverage industry to "Approachable Ways to Meet the Shifting Demands of Global Sustainability." 

With a background spanning consulting, IT, and finance, and a Master’s degree in economics and supply chain management, Jonas offers a comprehensive perspective on sustainability.​

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​​Interested in Becoming a Sponsor or Exhibitor?

​Contact Brianna Plank, VP Business & Strategic Development, to discuss the available opportunities that suit your needs​​ and budget.

Sponsorship Opportunities Exhibit​ Opportu​nities​​
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A Big Thanks to Our Sponsors!

Fermentis Logo 
Lallemand Brewing Logo 
Pentair Logo 
Hopsteiner Logo 
Ecolab Logo 
Yakima Chief Hops Logo 
Malteurop Logo 
Haas Logo 
Amoretti logo 

WBC is hosted by the American Society of Brewing Chemists and Master Brewers Association of the Americas, with active participation by Brewery Convention of Japan, European Brewery Convention, and Institute of Brewing and Distilling