Who Attends

Reach the World of Brewing​​​

Join us as five international associations come together for World Brewing Congress 2016. Taking place every four years, this unique congress has been organized to b​ring the brewing community together to discuss evolving product advances and technologies in brewing. ​World Brewing Congress provides programming for people whose primary job responsibilities include:

  • Research and development
  • Brewing and production
  • Quality assurance
  • Plant engineering and packaging
  • Sales and marketing
  • Education

WBC attendees are decision makers from all over the world – 60% from the U.S. and 40% from other countries. By participating you will be reaching c​ustomers responsible for purchasing instruments, processing equipment, raw materials, service, and more.

Organization Type

46% Brewing, Barley, and Malting Operations

35% Suppliers

11% Government, Educational, Research, and Private Organizations

2%   Consulting

1%   Publisher, Professional or Service Organization

5%   Other


Job Responsibility

17% R&D; Product Development

20% Brewing

12% Quality Assurance/Control

11% Plant Engineering and Packaging

25% Sales & Marketing

7%   Education

8%   Other


Job Title

30% Director; Manager; Department Head; Supervisor

13% President; Vice President; Other Corporate Official

13% Brewmaster, Assistant Brewmaster, Brewing Supervisor

12% Chemist, Technologist, Microbiologist; Lab Assistant; Technicians

12% Technical Sales/Service

11% Professor; Post Doctorate; Graduate Student; Student

4%   Plant Manager; Engineer; Other with Production Responsibilities

2%   Independent Consultant

2%   Other

1%   Director; Association Executive; Publisher