Who Attends

In an effort to build a global brewing network to disseminate and exchange important industry information and research, the American Society of Brewing Chemists and Master Brewers Association of the Americas​ come together to offer the World Brewing Congress to attendees and presenters representing over 30 countries. 

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World Brewing Congress provides programming for people whose primary job responsibilities include:

  • Research and development
  • Brewing and production
  • Quality assurance
  • Plant engineering and packaging
  • Sales and marketing
  • Education

WBC attendees are decision makers from all over the world – 60% from the U.S. and 40% from other countries. By participating you will be reaching c​ustomers responsible for purchasing instruments, processing equipment, raw materials, service, and more.


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